Rugvista has the ambition of becoming the center of gravity for the European rug industry. To accelerate this work, Rugvista has appointed a Head of Own Media and welcomes Irene Noriega to the new role starting March 3, 2022. Her main assignment will be to set the direction for and lead Rugvista’s own media channels which includes on-page campaigns, CRM, and content marketing (SEO).
Irene graduated from Universidad Carlos III de Madrid with a degree in Journalism and a master’s degree in European Communication Studies (MSc) from the University of Amsterdam.
Irene joins from IKEA Retail Services where she assumed roles such as Global CRM Proposition Leader and Global Digital Media Specialist. She brings more than 10 years of experience working with digital content, CRM and mobile marketing, including 3 years as Content Marketing Manager and SEO Country Lead at Zalando SE. Irene’s experience and proven track record of development and implementation of digital content strategies will be a highly valued asset to the organization.
We are more than happy to welcome Irene to Rugvista.