Our sustainability vision

To lead the rug industry towards a socially and environmentally sustainable future

We strive to be a sustainability leader and we realize how important it is to take responsibility for and manage the social and environmental challenges in our industry. In 2020, we launched a new strategy, LEAD.CHANGE, to clarify our long-term sustainability goals and ambitions. Together with our employees and suppliers, we take important steps forward by pushing our daily work towards set goals and taking the measures needed for change to take place.


LEAD.CHANGE focus on following 3 areas: