Executive management

Born 1966. CFO since January 2023.

Education and professional expericence: BSc. in Business Administration from Lund University. Experience from leading finance roles e.g. Head of Finance Latin America / Asia for Oriflame, CFO & deputy CEO at Pågen and CFO at Bona. Comes most recently from Oatly where Joakim was VP Finance EMEA.

Other current assignments/positions: Board member of Gig a Bit AB.

Previous assignments/positions (past five years): –

Direct or related person ownership: Joakim Tuvner owns 10 000 shares indirectly through Nordnet Pensionsförsäkring AB and 15 000 warrants (LTIP 2023/2026) in the Company.

Born 1972. CMO since November 2017.

Education and professional experience: M.Sc. in Engineering, Lund University. Marketing Director at Hilding Anders International AB. Head of Marketing at Betsson Group AB.

Other current assignments/positions: –

Previous assignments/positions (past five years): Board member of Bostadsrättsföreningen Vittsjöborg 3.

Direct or related person ownership:
Ulrika Klinkert owns 75 900 shares and 5 000 warrants (LTIP 2022/2025) in the Company.

Born 1970. COSO since January 2020.

Education and professional experience: Market economist, IHM Business School, Stockholm. Managing partner within recruitment and headhunting at Prawia AB and Appointed Sverige AB. Also experience from leading positions, including among other as CEO of Biltema Sweden AB and Century Europe AB.

Other current assignments/positions: Board member of amfori.

Previous assignments/positions (past five years): Board member of Prawia AB and Appointed Sverige AB. Chairman of the Board and CEO of Inovshop Nordic AB.

Direct or related person ownership:
Patricia Rajkovic Widgren owns 25 120 shares and 5 000 warrants (LTIP 2022/2025) the Company.

Born 1983. COO since October 2021.

Education and professional experience: Degree in Economics and Business Administration and a master’s degree in Supply Chain Management from Copenhagen Business School.  Several years of experience in management consulting and business development from working as, among other things,  management consultant at Implement Consulting Group. Comes most recently from the jewelry brand Pandora, where Anders worked to develop the company’s omni channel strategy and supply chains.

Other current assignments/positions: –

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Born 1976. CTO since December 2021.

Education and professional experience: Master of Science in Engineering, Geographical IT, Luleå University of Technology. Experience from several leading positions, among others as; CTO at CDON AB, Engineering Manager at Axis Communications, Head of R&D at Palette Software, and Head of Development at FordonsData Nordic AB.

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Direct or related person ownership:
Peter Rosenfors owns 7 730 shares in the Company.

Born 1980. Head of Legal & Compliance since August 2021, CLO since January 2023.

Education and professional experience:  Master of Laws LL.M. Lunds University. Previous experience from Ikano Bank, Legal Counsel and Mannheimer Swartling law firm, Senior Associate.

Other current assignments/positions: –

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Direct or related person ownership:
Maria Tholin owns 6 008 shares and 10 000 warrants (LTIP 2022/2025) in the Company.

Born 1985. Director of Performance Marketing since April 2023.

Education and professional experience: Master of Business Administration, University of Northampton, B.A English Literature, Albaath University. Previous assignments as Head of Digital Marketing Pets Deli, Head of SEA Rakuten, Performance Marketing roles at Watchmaster, Peak Ace and Account Director Nithar Creative Agency.

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