Executive management

Born 1991. CFO since October 2026.

Education and professional expericence: MSc in Business and Economics from Lund University.

Other current assignments/positions: –

Previous assignments/positions: Manager at Deloitte, FP&A Manager and Head of Commercial Controlling at Findus Sverige. Most reacently Nordic CFO at Bygghemma Nordic.

Direct or related person ownership: Holds 7 728 employee stock options under LTIP 2026.

Born 1987. COO since December 2025.

Education: Studies in Purchasing & Supply Management and a two-year vocational program in textiles and fashion.

Other current assignments/positions: –

Previous assignments/positions: Experience from several leading positions, including Head of Supply Chain at Rugvista AB, and various roles at Eightmood AB such as Purchasing Manager and Assortment Manager.

Direct or related person ownership: Zandra Winnersund owns 100 shares and 7 728 employee stock options under LTIP 2026.

Born 1985. Director of Performance Marketing since April 2023 and Chief Commercial Officer since June 2026.

Education: Master of Business Administration, University of Northampton, B.A English Literature, Albaath University.

Other current material assignments: Cofounder and managing director at 963 Supply GmbH.

Previous assignments/positions: Head of Digital Marketing Pets Deli,  Head of SEA Rakuten, Performance Marketing roles at Watchmaster, Peak Ace, and Account Director Nithar Creative Agency.

Direct or related person ownership: Abdullatef Almalouhi holds 7 728 employee stock options under LTIP 2026.

Born 1970. COSO since January 2020.

Education: Diploma in Marketing and Business Management (DIHM), IHM Business School, Stockholm.

Other current assignments/positions: Board member of amfori.

Previous assignments/positions: Managing partner within recruitment and headhunting at Appointed Sverige. Also experience from leading positions, including among other as CEO of Biltema Sweden AB and Century Europe AB.

Direct or related person ownership: Patricia Rajkovic Widgren owns 25 120 shares and 7 728 employee stock options under LTIP 2026.

Born 1974. CTO since September 2026.

Education: Masters in Technology Management, Lund University. 

Other current assignments/positions: Chairman Consistent AB

Previous assignments/positions: Experience from several leading positions, among others as Group CTO at BHG Group.

Direct or related person ownership: Martin holds 7 315 stock options under LTIP 26

Born 1980. CDO since June 2026.

Education: Bachelor of Science in Product Development and Design from Malmö University.

Other current assignments/positions: –

Previous assignments/positions: Extensive experience from leading design roles, including Head of Design at Rugvista AB and Head of Design at Eightmood AB. Co-founder of Kollaget AB.

Direct or related person ownership: Matilda Lundgren owns 100 shares and 7 728 employee stock options under LTIP 2026.

Born 1980. Head of Legal & Compliance since August 2021, CLO since January 2023.

Education:  Master of Laws LL.M. Lunds University.

Other current assignments/positions: –

Previous assignments/positions: Ikano Bank, Legal Counsel and Mannheimer Swartling law firm, Senior Associate.

Direct or related person ownership: Maria Tholin holds 6 008 shares and 7 728 employee stock options under LTIP 2026.