Key performance indicators

 202020192018
Number of visits, million2)33.426.726,8
Number of new customers, thousand2)149107103
Number of orders, thousand2)206152148
Gross profit, SEK344,789,136250,385,640204,839,124
Gross margin, %1)61.459.355.6
EBIT1)104,152,55146,908,43821 509,676
EBIT margin, %1)18.511.15.8
EBITDA1)111,961,78455,063,72423,202,839
EBITDA margin, %1)19.913.06.3
Shipping and other selling expenses as a portion of net revenue, %1)10.711.111.6
Average NPS value2)67
Average order value, SEK2)3,7553,7273.333
Average TrustPilot value2)4.804.804.80
Investments as a portion of net revenue,%1)0.40.20.1
Adjusted EBIT, SEK1)109,195,55150,798,43822,615,676
Adjusted EBIT margin,%1)19.412.06.1
Cash conversion, %1)166.884.770.7
Inventory value as a portion of net revenue, %1)16.232.838.7
Marketing costs as a portion of net revenue, %1)27.429.430.6
Average number of employees696867
Net revenue, SEK561,883,476422,478,919368,241,375
Net revenue growth, %1)33.014.713.0
Operating cash flow, SEK1)193,977,94754,496,30216,402,546
Operating cash flow adjusted for non-cash flow items, SEK1)185,721,15446,664,64716 402,546
Organic growth, %  1)33.014.713.0
Product expenses as a portion of net revenue, %1)27.929.632.8
Return rate in percent2)15.814.914.3
Working capital, SEK1)-14,219,13982,824,01386,642,605
Working capital as a portion of net revenue, %1)-0.319.623.5
Profit for the period, SEK79,983,31033,757,18113,556,815
Profit for the period, margin, %1)14.27.93.7

1) Alternative performance measures (measures that are not defined under IFRS).

2) This key performance indicator is presented excluding values linked to the operations in the divested subsidiary ArtGlass i Malmö AB.