Recycled or other sustainable materials

We set high demands on our materials as they are crucial for the appearance, quality, function, and life span of our rugs. It is also in the choice of material that we can make a difference. We have therefore set a goal that by 2030, 80 percent of the materials used in our rugs will be recycled or otherwise sustainable.

Our promise of sustainable materials

All materials have their own challenges in terms of durability and quality, but with our promise that 80% of the materials in our rugs will be sustainable by 2030, we put great focus on continuously increasing the proportion of recycled materials. We also evaluate and bring in alternative materials that in various ways are sustainable.

We constantly work to set clear goals for the use of sustainable materials and to educate and encourage our employees to think sustainably – both in design and purchasing.

Life span is a key

Our rugs are designed to be used for many years – some materials last for generations. Provided that this is observed or that the rugs are reused and given a new life in new homes, life span is an important key in our sustainability work. With long lasting qualitative materials, we want to prevent rugs from becoming a wear-and-tear product with a negative impact on the environment.

The materials in our rugs:


The lifespan of a wool rug can extend over several generations and is one of the best materials from a sustainability point of view. Wool is very durable with a natural dirt-repellent effect. Wool is also completely renewable and natural, making it a very good choice if you want to contribute to a sustainable world. he material properties of wool help retain the original shape of the rug and contributes to a longer life span.


Jute is a subtropical plant with soft, shiny plant fiber that can be spun into rough, strong threads. Jute rugs are very sustainable and have a long life. Jute is a completely natural recyclable material.


Silk is a natural fiber that comes from butterfly larvae and one of the strongest natural fibers available. Silk is used to emphasize details in wool rugs and in more exclusive rugs, the pile and even the warp can be made by silk. Silk is a completely natural material and thus recyclable.

PET Polyester

PET is recycled polyester that comes from recycled PET bottles that have regained new life as textile fibers. The material is soft and comfortable, which makes it suitable for the manufacture of rugs. Recycled polyester is produced from production waste from “ordinary” polyester production and from recycled PET bottles.


Viscose is an artificial fiber that resembles silk and is based on natural materials such as cotton or cellulose. It is a renewable material which is good from a sustainability point of view. However, viscose is a chemical-intensive fiber but has potential through sustainable production of raw materials and increased use of recycled fibers.


PVC or vinyl, is usually produced from sodium chloride, oil or natural gas. Our vinyl rugs are made of Swedish phthalate-free vinyl with high UV resistance and are approved according to REACH and ROHS. The material has a very long service life, which in the long run gives a low environmental impact.


Cotton is a natural, renewable, biodegradable fiber and from that perspective sustainable. Cotton comes from the cotton bush that thrives in a warm climate. In order to grow, however, the cotton bush needs a lot of sun and water and therefore irrigation is often required. Large amounts of water are also used in dyeing and preparation. Organic cotton is a more sustainable alternative but the limited supply makes the material very expensive.


Polypropylene is a synthetic fiber. It is a common material in synthetic machine-woven rugs.

Chemical treatment of rugs

When dyeing yarn, plant-based dyes are widely used. However, in the production and washing of rugs, as well as in the case of some dyeing of yarn, both natural and synthetic chemicals may be used.

RugVista is a member of the Chemicals Group, a Swedish network that give recommendations on chemical and environmental issues. We require that all our suppliers comply with the Chemicals Group’s Chemical Restriction List, which complies with EU legislation (REACH, BPR and EU waste legislation) and international chemicals legislation (POPS).

All machine-made rugs from Turkey are certified according to STANDARD 100 by OEKO-TEX®, which means that the product meets high human ecological requirements, i.e. does not contain chemicals that are harmful to health. The certification means that chemicals in products must not exceed legally established limits, must not contain prohibited substances or other substances that have been scientifically proven or that are suspected of having negative health effects.

Our suppliers are testing the rugs regularly.  To verify that this is complied with, we also perform regular random checks.


All rugs are packaged before being sent to the customer to be protected against damage. For us, it is important to reduce the amount of packaging and its impact on the environment. Therefore, we have set a goal that all our packaging must be made of circular or sustainable material by 2025.