Our sustainability strategy

Towards a sustainable future

We want to be an active part of the rug industry’s transition toward a more sustainable future by contributing to a reduced environmental footprint and encouraging more sustainable consumption. This includes working closely with suppliers, continuously improving our processes, and making more responsible choices throughout the value chain.

At a critical point in time, every industry has a responsibility to reduce unnecessary waste, emissions, and energy consumption, while promoting fair working conditions, transparency, and responsible business practices in collaboration with suppliers.

We believe in action

We do not want to be passive observers – it is not in our nature. We choose to take responsibility and actively contribute to a more sustainable development within our industry. This is essential for our ability to grow in a way that is responsible and considerate of both people and the environment. Our ambition is to develop ways of working that create long-term value for our employees, owners, and business partners, while continuously reducing our social and environmental impact.

In 2020, we launched our sustainability strategy – to concretize our long-term sustainability goals. The strategy sets out the strategic initiatives that we must take to achieve Rugvista’s sustainability goals. The aim is to integrate sustainability into the entire value chain.

People – Planet – Governance

Our strategy focuses on three areas; Planet, People, and Governance. It is all about how we can create social, economic and environmental sustainability at all levels. Each focus area has a number of strategically important objectives.