Our History

Rugvista Group’s history dates back to 2005 when the operations that the Company currently conducts began. Since the start of operations, Rugvista Group has had a clear focus on the customer, with an overarching aim of improving the digital customer experience while continuing to develop the Company’s technical platform.

Initially, the Company’s offering primarily comprised of traditional rugs. In 2011, the Rugvista online store was launched, with an offering primarily consisting of design rugs.

After many years of strong and profitable growth, the private equity firm Litorina, through its fund Litorina IV L.P., acquired a majority stake in Rugvista Group in December 2015. During the period 2016–2019, Rugvista Group accelerated its development by strengthening the organization and the Board, as well as building structural capital to support continued expansion. As the next step in the company’s development, Rugvista Group was listed on Nasdaq First North Premier in March 2021. The current CEO, Ebba Ljungerud, assumed her position in October 2024.

We have a strong focus on sustainability and work according to a long-term strategy with ambitious goals that are continuously measured and followed up. Our responsibility includes clear guidelines and follow-up processes in relation to suppliers and other actors in the value chain. Rugvista Group has been a member of Amfori BSCI since 2017 and has partnered with Label STEP since 2020, enabling continuous supplier audits.