Rugvista Group is one of the leading European direct-to-consumer online platforms within rug sales via its online stores in 20 different languages, using the Rugvista and CarpetVista brands. The Company was founded in 2005 and offers a broad and relevant range of quality design and traditional carpets and rugs. We offer our European customers free deliveries and returns free of charge. Our operations are divided into three segments: B2C, B2B, as well as Marketplaces & Other.
Our online stores have more than 2.7 million visits per month, due to a favorable shopping experience with a high focus on delivering the best possible customer experience in both mobile units and computers as well as quick deliveries and a simple returns procedure. The Rugvista and CarpetVista online stores are among the leading platforms in Europe due to the high degree of customer satisfaction, as is evident from an NPS figure of 67, a Trustpilot rating of 4.81, and a growing number of new customers. The Company’s net revenue have steadily increased in recent years and amounted to SEK 561.9 million in 2020.
Rugvista Group has a fit-for-purpose and integrated technical platform which allows us to control internal decisions, develop the customer experience, and drive future growth. Distribution and order processing take place at our two fulfillment centers, located in Limhamn and Malmö. The fulfillment center in Limhamn, which primarily stores traditional rugs, has approximately 5,000 sq.m. in warehouse space and capacity to store approximately three to four times as many products as are currently stored. The fulfillment center in Malmö, which primarily stores design rugs, has approximately 6,300 sq.m. in warehouse space and capacity to store approximately 50 percent more products than are currently stored. The combination of our fulfillment centers and close cooperation with well-known freight companies allows for deliveries of both design and traditional rugs to large parts of Europe within 1–3 weekdays of order placement.
Rugvista Group has historically demonstrated a high growth rate with a compound annual growth rate of net revenue of 23.5 percent during the period 2018–2020. The growth rate is due to our well-developed online platforms for sales of rugs, a strong underlying market growth, a broad and relevant product offering, as well as our strong focus on providing the best possible customer experience, which has resulted in high customer satisfaction and an ability to attract new customers. RugVista Group has also demonstrated good profitability, which has improved continuously during the period 2018–2020, with its operating profit (EBIT) in 2018 having improved from SEK 21.5 million, corresponding to an EBIT margin of 5.8 percent, to SEK 104.2 million, corresponding to an EBIT margin of 18.5 percent in 2020. The Company, which has its headquarters in Limhamn, has conducted its current operations since 2005 and, during 2020, the average number of employees was 69.