Board

Born 1977. Board member and chairperson since May 2023.

Education and professional experience: M.Sc in Industrial Engineering and Management from the Royal Institute of Technology (KTH) and a B.Sc in economics from Stockholm University.

Other current assignments/positions: Since 2016 is he CEO and part owner of madHat AB. Board member in iPiccolo AB and a number of other companies within the madHat group.

Previous assignments/positions (past five years): Held executive roles within e- commerce companies such as inkClub, Naty AB, and Bob and Lush Ltd.

Direct or related person ownership: Other than madHat AB’s holding of 3 790 301 shares, Martin Benckert holds no shares in the company.

Martin Benckert is independent in relation to the company and its executive management but not in relation to the company’s major shareholders.

Born 1970. Board member since May 2018.

Education and professional experience: : B.Sc. Gothenburg University School of Business. Previous assignments and experience include operational roles within online sales and as co-founder within the sector. Previously CEO and co-founder of Adlibris and Evidensa utveckling AB and co-founder of Addnature and Eero Aarnio Originals.

Other current assignments/positions: Board member Best Transport Holding AB, Evidensa utveckling AB and NOD Group AB.

Previous assignments/positions (past five years): Board member Pierce Holding AB, LGT Group AB, ArtGlass i Malmö AB, Sofaco Holding ApS and RVRC Holding AB.

Direct or related person ownership: Magnus Dimert owns directly and indirectly through companies, 162 060 shares and no warrants in the Company.

Independent in relation to the company and its executive management as well as the company’s major shareholders.

Born 1978. Board member since May 2022.

Education: Degree of Master of Science in Economics and Business Administration from Stockholm School of Economics, as well as studies in Industrial Management at Royal Institute of Technology in Stockholm.

Other current assignments/positions:Executive Vice President Emerging Technologies, Axel Johnson Group

Previous assignments/positions (last five years): Board member Atrium Ljungberg AB, Brothers AB, Commercial Manager/Head of Vendor Management Amazon Sweden, Executive Director Daniel Wellington APAC, CEO Departments & Stores AB, CEO PDL Group AB, board member Embellence Group AB (publ)., and CEO Kicks Group

Direct or related person ownership: –

Independent in relation to the Company and the Executive Management as well as the Company’s major shareholders.

Born 1979. Board member since November 2016.

Education and professional experience: Professional experience in programming, software development, web design and IT-architecture.

Other current assignments/positions: Chairperson IFSEK – Institutet för solenergikvalitet AB, chairperson and CEO of Cutting Edge Construction AB, board member Transistormedia AB, Solelgrossisten Sverige AB, Care of Carl Holding AB, and RECOMA AB.

Previous assignments/positions (past five years): Chairperson and CEO SolNord AB. Board member ArtGlass i Malmö AB, CEO and CTO of Rugvista.

Direct or related person ownership: Ludvig Friberger owns, indirectly through companies, 947 977 shares.

Independent in relation to the company’s major shareholders but not independent in relation to the company and its executive management.

Born 1972. Board member since May 2023.

Education and professional experience: Degree in economics from Lund University.

Other current assignments/positions: Acting CEO Rugvista, board member in Goals AB, Enad Global 7 AB (publ), Kjell Group AB (publ) and chairperson in Canucci AB and Nelly Group AB (publ).

Previous assignments/positions (past five years): CEO of Paradox Interactive and several executive roles at Kindred Group PLC and Betsson. Board member of Paradox interactive and Bingo.com Ltd.

Direct or related person ownership: Ebba Ljungerud holds 18 000 shares and no warrants in the company.

Independent in relation to the company’s major shareholders but not in relation to the company and its executive management.

Born 1977. Board member since May 2023.

Education and professional experience: Master degree in managerial economics from the School of Business, Economics, and Law in Gothenburg.

Other current assignments/positions: CFO at Portfolio Brands H&M Group.

Previous assignments/positions (past five years): Held several executive roles within logistics, merchandising, and controlling at H&M.

Direct or related person ownership: Patrik Berntsson holds 3 600 shares and no warrants in the company.

Independent in relation to the company’s major shareholders as well as in relation to the company and its executive management.

Born 1975. Board member since May 2025.

Education and professional experience: B.Sc in economics from Stockholm University.

Other current assignments/positions: Consultancy services through her own company Skagsören Affärsutveckling AB.

Previous assignments/positions (past five years): CEO for Odd Molly, different roles within the H&M Group, and board assignments för i.a., Boomerang International and Miss Mary of Sweden.

Direct or related person ownership: Jennie Högsted Björk holds 4 000 shares and no warrants in the company.

Independent in relation to the company’s major shareholders as well as in relation to the company and its executive management.