| | 2025 | 2024 |
| Operating income, SEK, thousand | 785,516 | 696,102 |
| Net revenue, SEK, thousand | 784,390 | 694,847 |
| Net revenue growth, % | 12.9 | -1.0 |
| Organic net revenue growth, % | 16.3 | -1.0 |
| Gross profit, SEK thousand | 496,316 | 432,022 |
| Gross margin, % | 63.3 | 62.2 |
| Operating profit (EBIT), thousand | 78,508 | 60,705 |
| Operating margin (EBIT margin), % | 10.0 | 8.7 |
| Profit for the period, SEK thousand | 62,496 | 51,771 |
| Profit for the period, margin, % | 8.0 | 7.4 |
| Inventory value as % of LTM net revenue | 18.4 | 19.2 |
| Net cash / (net debt), thousand | 112,265 | 192,331 |
| Net cash / (net debt) adjusted for leasing debt, thousand | 241,918 | 219,463 |
| | |
| Number of visits, million | 47.8 | 34.7 |
| Number of new customers, thousand | 269.7 | 238.0 |
| Number of orders, thousand | 379.9 | 327.0 |
| Average order value, SEK | 2,901 | 2,940 |
| Average TrustPilot value | 4.6 | 4.7 |
| Average return rate, % | 14.8 | 14.3 |
