Strategy and long term goals

Supporting the transition to a more sustainable rug industry.

We want to be part of the transition to a more sustainable world by creating the conditions for changed behavior throughout our value chain. Sustainability is a shared responsibility across the organization and guides how we operate and make decisions every day.

Our sustainability strategy

This approach supports our long-term sustainability ambitions and guides how we work across the organization.

Our sustainability goals

We have defined several clear sustainability goals that are aligned with the UN’s Sustainable Development Goals.