Board

Erik Lindgren
Erik Lindgren
Chairman
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Erik Lindgren
Erik Lindgren
Chairman

Born 1967.Chairman of the Board of Directors since October 2019.

Education and professional experience: Professional experience as entrepreneur and CEO within online sales, among other the founder and former CEO of Discshop Svenska Näthandel AB, former CEO at Babyland Online Nordic AB and co-founder of Apotea AB. Former Senior Advisor at EQT Partners.

Other current assignments/positions: Chairman of the Board of ArtGlass i Malmö AB and Riddermark Bil AB. Board member of Storviksudden AB and Lipadi Hills AB as well as deputy Board member of Pia Hultgren AB.

Previous assignments/positions (past five years): Chairman of the Board of Apotea AB, E-handelsgruppen i Sverige AB, Apolea holding AB and David Andersson Sweden AB. Board member of Eton Group AB, RESIA Travel Group AB, Granngården AB, GG Holding AB, Earl Holding III AB, House of Flowers Sweden AB, IVC Evidensia Ltd, Musti Group Oyj and Top Toy A/S.

Direct or related person ownership:
Erik Lindgren owns directly and indirectly through companies, 238 080 shares and no warrants in the Company.

Independent in relation to the Company and the Executive Management as well as the Company’s major shareholders.

Eva Boding
Eva Boding
Board member
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Eva Boding
Eva Boding
Board member

Born 1973. Board member since February 2021.

Education and professional experience: MBA, Stockholm University, Lund University and University of Groningen. Several years of experience from executive positions at international consumer brands, such as Gant, Filippa K and L’Oréal.

Other current assignments/positions: Board member of Boding Health AB and CEO of Edblad & Co AB.

Previous assignments/positions (past five years):. Board member of House of Dagmar AB, Nordic Nest Group AB and the Association of Swedish Fashion Brands economic association. CEO of Kasthall Group AB.

Direct or related person ownership:
Eva Boding owns 1 200 shares and no warrants in the Company.

Independent in relation to the Company and the Executive Management as well as the Company’s major shareholders.

Magnus Dimert
Magnus Dimert
Board member
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Magnus Dimert
Magnus Dimert
Board member

Born 1970. Board member since May 2018.

Education and professional experience: MBA, School of Business, University of Gothenburg . Professional experience from several operational positions within online sales and as a co-founder within the sector, including as CEO and co-founder of Adlibris and Evidensa utveckling AB as well as co-founder of Addnature and Eero Aarnio Originals.

Other current assignments/positions: Chairman of the Board of Alerna Systems AB. Board member of GAMBETTA Affärsutveckling AB, Lygna AB, Kusthavet AB, Best Transport Holding AB, RVRC Holding AB, Sub 18 Holding AB, Sofaco Holding ApS and Sofaco International ApS. Board member and CEO of Evidensa utveckling AB. Deputy Board member of Gimbur AB.

Previous assignments/positions (past five years): Board member of Pierce Holding AB, LGT Group AB and ArtGlass i Malmö AB as well as deputy Board member of Vilppu Holding AB.

Direct or related person ownership:
Magnus Dimert owns directly and indirectly through companies, 162 060 shares and no warrants in the Company.

Independent in relation to the Company and the Executive Management as well as the Company’s major shareholders.

Ludvig Friberger
Ludvig Friberger
Board member
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Ludvig Friberger
Ludvig Friberger
Board member

Born 1979. Board member since November 2016. CTO since 2019.

Education and professional experience: Professional experience in programming, software development, web design and IT-architecture.

Other current assignments/positions: Chairman of the Board of SolNord Vellinge AB, IFSEK – Institutet för solenergikvalitet AB. Chairman of the Board and CEO of Cutting Edge Construction AB. Board member of Transistormedia AB, Care of Carl AB, Good Measure AB, Solelgrossisten Sverige AB.

Previous assignments/positions (past five years): Board member and CEO of Indexera Solutions Sweden AB, Vibeility Technologies AB and Elastycloud AB. Chairman of the Board and CEO of SolNord AB. Board member of ArtGlass i Malmö AB. CEO at RugVista Group AB.

Direct or related person ownership:
Ludvig Friberger owns, indirectly through companies, 1 010 726 shares and no warrants in the Company.

Not independent in relation to the Company and the Executive Management nor in relation to the Company’s major shareholders.

Paul Steene
Paul Steene
Board member
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Paul Steene
Paul Steene
Board member

Born 1973. Board member since December 2015.

Education and professional experience: M.Sc. in mechanical engineering,, Lund University. Currently the co-owner of Litorina Capital Advisors AB, adviser to Litorina IV L.P.

Other current assignments/positions: Board member of LK 3 Investors AB, WA Wallvision AB (publ), Perdiz AB, Chukar AB, LGT Group AB, Capercaillie AB, Litorina Capital Advisors AB, Litorina V Holding AB and Litorina V Investment AB.

Previous assignments/positions (past five years): Chairman of the Board of Transportinspektionen Sverige AB, Board member of ArtGlass i Malmö AB, Transportsektionen Bjärnum AB, Scandinavian Office Group AB and FDGI Holding AB. Board member of Bralito Holding AB and Bralito Invest AB.

Direct or related person ownership:
Paul Steene owns no shares and no warrants in the Company.

Independent in relation to the Company and the Executive Management but not in relation to the Company’s major shareholders.

John Womack
John Womack
Board member
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John Womack
John Womack
Board member

Born 1966. Board member since February 2016.

Education and professional experience: Bachelor in Economics, Lund University. Professional experience within Investor relations, communications and sustainability, and is currently a Senior Advisor at Fogel & Partners AB. The former Head of Investor Relations of Munters Group AB and Bygghemma Group First AB.

Other current assignments/positions: CEO and Board member of Womack Investor Relations AB.

Previous assignments/positions (past five years): Board member of ArtGlass i Malmö AB.

Direct or related person ownership:
John Womack owns, indirectly through companies, 22 000 shares and no warrants in the Company.

Independent in relation to the Company’s major shareholders but not in relation to the Company and the Executive Management.