Key performance indicators

 

  2020 2019 2018
Number of visits, million2) 33.4 26.7 26,8
Number of new customers, thousand2) 149 107 103
Number of orders, thousand2) 206 152 148
Gross profit, SEK 344,789,136 250,385,640 204,839,124
Gross margin, %1) 61.4 59.3 55.6
EBIT1) 104,152,551 46,908,438 21 509,676
EBIT margin, %1) 18.5 11.1 5.8
EBITDA1) 111,961,784 55,063,724 23,202,839
EBITDA margin, %1) 19.9 13.0 6.3
Shipping and other selling expenses as a portion of net revenue, %1) 10.7 11.1 11.6
Average NPS value2) 67
Average order value, SEK2) 3,755 3,727 3.333
Average TrustPilot value2) 4.80 4.80 4.80
Investments as a portion of net revenue,%1) 0.4 0.2 0.1
Adjusted EBIT, SEK1) 109,195,551 50,798,438 22,615,676
Adjusted EBIT margin,%1) 19.4 12.0 6.1
Cash conversion, %1) 166.8 84.7 70.7
Inventory value as a portion of net revenue, %1) 16.2 32.8 38.7
Marketing costs as a portion of net revenue, %1) 27.4 29.4 30.6
Average number of employees 69 68 67
Net revenue, SEK 561,883,476 422,478,919 368,241,375
Net revenue growth, %1) 33.0 14.7 13.0
Operating cash flow, SEK1) 193,977,947 54,496,302 16,402,546
Operating cash flow adjusted for non-cash flow items, SEK1) 185,721,154 46,664,647 16 402,546
Organic growth, %  1) 33.0 14.7 13.0
Product expenses as a portion of net revenue, %1) 27.9 29.6 32.8
Return rate in percent2) 15.8 14.9 14.3
Working capital, SEK1) -14,219,139 82,824,013 86,642,605
Working capital as a portion of net revenue, %1) -0.3 19.6 23.5
Profit for the period, SEK 79,983,310 33,757,181 13,556,815
Profit for the period, margin, %1) 14.2 7.9 3.7

1) Alternative performance measures (measures that are not defined under IFRS).

2) This key performance indicator is presented excluding values linked to the operations in the divested subsidiary ArtGlass i Malmö AB.