Executive management

Michael Lindskog
Michael Lindskog
President and CEO
Read more about Michael
Michael Lindskog
Michael Lindskog
President and CEO

Born 1978. President and CEO since October 2019.

Education and professional experience: MBA, Stockholm School of Economics. M.Sc. in marketing, Western Kentucky University, USA. Professional experience from leadership positions and strategic management consulting, particularly within online sales, financial services, fashion and technology, among other as Head of Nordics at Zalando, founder and CEO of Waizer AB and management consultant at McKinsey & Company.

Other current assignments/positions:

Previous assignments/positions (past five years): Board member and CEO of Waizer AB. Managing Director at Fashion Connectivity Technologies GmbH.

Direct or related person ownership:
Michael Lindskog owns 287 760 shares and 240 000 warrants in the Company.

Henrik Bo Jørgensen
Henrik Bo Jørgensen
CFO
Read more about Henrik
Henrik Bo Jørgensen
Henrik Bo Jørgensen
CFO

Born 1986. CFO since May 2021.

Education and professional experience: M.Sc. in Economics, University of Copenhagen. Studies in Economics at London School of Economics and University of Sydney. Several years of experience from leadership positions, business development, strategic management consulting, and investment banking from working as, among other things, management consultant at Boston Consulting Group and Maersk Management Consulting. CFO/COO at Nofred. Head of Commercial Development at IC Group / Tiger of Sweden. Investment banker at Nordea.

Other current assignments/positions: Board member of Nofred ApS and HBO IVS.

Previous assignments/positions (past five years): Board member and founder of Momami ApS.

Direct or related person ownership:
Henrik Bo Jørgensen owns 60 000 warrants in the Company.

 

Ludvig Friberger
Ludvig Friberger
CTO
Read more about Ludvig
Ludvig Friberger
Ludvig Friberger
CTO

Read more under “Board“.

Carin Terins
Carin Terins
CDPO (Chief Design & Purchasing Officer)
Read more about Carin
Carin Terins
Carin Terins
CDPO (Chief Design & Purchasing Officer)

Born 1964. CPO since January 2018.

Education and professional experience: Product developer within the garment industry, University of Borås. Digital Marketing, IHM Business School, Stockholm. Many years of experience in design and purchasing from the position as design and purchasing manager at Flash AB.

Other current assignments/positions:

Previous assignments/positions (past five years): Board member of Teddykompaniet i Båstad Aktiebolag.

Direct or related person ownership:
Carin Terins owns 110 780 shares and no warrants in the Company.

Patricia Widgren
Patricia Widgren
COSO (Chief Organisation and Sustainability Officer)
Read more about Patricia
Patricia Widgren
Patricia Widgren
COSO (Chief Organisation and Sustainability Officer)

Born 1970. COSO since January 2020.

Education and professional experience: Market economist, IHM Business School, Stockholm. Consultant within recruitment and headhunting at Prawia AB and Appointed Sverige AB. Also experience from leading positions, including among other as CEO of Biltema Sweden AB and Century Europé AB.

Other current assignments/positions: Board member of Prawia AB.

Previous assignments/positions (past five years): Board member of Appointed Sverige AB. Chairman of the Board and CEO of Inovshop Nordic AB.

Direct or related person ownership:
Patricia Widgren owns 23 140 shares and 25 000 warrants in the Company.

Ulrika Klinkert
Ulrika Klinkert
CMO (Chief Marketing Officer)
Read more about Ulrika
Ulrika Klinkert
Ulrika Klinkert
CMO (Chief Marketing Officer)

Born 1972. CMO since November 2017.

Education and professional experience: M.Sc. in Engineering, Lund University. Marketing Director at Hilding Anders International AB. Head of Marketing at Betsson Group AB.

Other current assignments/positions:

Previous assignments/positions (past five years): Board member of Bostadsrättsföreningen Vittsjöborg 3.

Direct or related person ownership:
Ulrika Klinkert owns 75 900 shares and no warrants in the Company.

Annika Lundberg
Annika Lundberg
Group Finance Manager
Read more about Annika
Annika Lundberg
Annika Lundberg
Group Finance Manager

Born 1964. Part of the management team since 2017. 

Education and professional experience: Professional experience from key managerial positions including as CFO and financial manager with responsibility for the financial functions of many business, mainly within retail. Three years of upper secondary school with financial orientation, Malmö Latinskola.

Other current assignments/positions: Board member and CEO of Pragmaticus Konsult AB.

Previous assignments/positions (past five years): Board member and CFO of Kjell & Co Elektronik AB.

Direct or related person ownership:
Annika Lundberg owns 50 480 shares and no warrants in the Company.